Every year, I partake in a particularly evil tradition that most women enjoy and men secretly do too. I speak of clothes shopping. I relegate this dirty deed to only once a year, because at the end of 2 hours, I’m ready to join a nudist colony…Okay, not quite, but you get my point.
So what makes clothes shopping so evil in my book?
- Everything is all the same or gothic.
- It’s unattractive. Just when I think that fashions could not be any less attractive, I stumble upon some that are so hideous, they make the even the 80’s big socks, pink tights, baggy shirts and huge crimped hair look appealing.
- It’s not the Goodwill prices I normally like to pay—Hello, my name is Anna and I’m a total cheapo (Hi, Anna). I used to find really great outfits back in the days of my Hotlanta Goodwill, but here in Amish country, denim jumpers embroidered with colorful cows are not my style.
- It takes a whole lot of time to weed through the stuff that all looks the same anyway.
- There is no in-between. There are the mid-life stores, and the teeny-bopper stores. I’m neither one and both. I like low-rise pants but not too tight. I like simple, classy blouses. Not risqué, not fringed. Just plain.
- The stores play annoying music.
- IF, I happen to find something I like, the chances are, it will not fit. The arms and legs are too short, the waist to big, and the shoulders to tight. Yes, I think I’m more closely related to the primate than most.
The solution?
Like every entrepreneur I’ve ever heard of, they see a market that’s not meeting a certain need and fill it. So, I will name my brand, Tall and Skinny: unabashedly politically incorrect.
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